consumer packaged
goods (CPG)
CPG generally refer to perishable goods such as packaged foods,
beverages, toiletries, cleaning products, non-prescription medicines, etc., that
are produced and sold quickly, and for a fairly low cost. These goods are
generally everyday use products that are frequently repurchased by consumers. Consumer
packaged goods are different from durable goods (e.g. microwave, television,
air-conditioner) with the latter not being frequently repurchased by consumers.
