Date8echarvey Date8echarvey
  • 24-04-2017
  • Business
contestada

Concept testing involves placing a product in a place where consumers will buy it.

Respuesta :

andriansp andriansp
  • 28-04-2017
That statement is false
Concept testing does not involve placing a product in a place where consumers will buy it.
During the concept testing, the product still hasn't entered the market yet. In order to test the product, most companies will conduct a secret research and invite the potential customers to the company in order to test the product
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