Walmart carries groceries, electronics, and toys among other products for multiple segments. What is Walmart's segmentation strategy

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24-08-2021
Business

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Walmart carries groceries, electronics, and toys among other products for multiple segments. What is Walmart's segmentation strategy

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jordyn4529 jordyn4529 · Answer 1 · 2021-08-24T22:09:58+02:00

jordyn4529 jordyn4529

24-08-2021

Walmart uses psychographic and demographic segmentation. It understands the psyche of the consumer and knows that the consumer wants everyday goods at the lower possible prices. Hence, Walmart introduced the strategy of EDLP - Every day low prices!!

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