Answer: Prosumerism
Explanation:
Prosumerism is a portmanteau of the words, producer and consumerism. As the term infers, it is the use of customers in the production process with the logic being that customers know what they want so should be given a chance to help in creating it.
This is why companies have increasingly started using user generated content that is produced by consumers who are working individually or in a group. These will help the company in producing a viable product for the market.
