Answer:
a) True
Explanation:
Given that it can be difficult to capture the whole market considering limited time, capital, and labor. Consequently, Marketing-oriented managers see segmenting as a process of aggregating people with similar needs into a group. This is because, Segmentation is a technique of dividing the marketplace into components, which are available, and profitable with considerable probable growth.
Hence, in this case, the correct answer is TRUE.
