shyannmcmahon6539 shyannmcmahon6539

23-10-2019
Business

contestada

Marketers of ________ products know that their consumers constantly seek and process information about objective and subjective brand attributes.

Respuesta :

Nonicorp1 Nonicorp1

28-10-2019

Answer:

High-involvement and low-involvement

Explanation:

High-involvement products refers to those products represents the consumer’s personality, status,taste and justifying fashion. Low-involvement products on the other hand refers to products where the customer displays more mundane purchase decisions.

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